blog marketing

Does Blog Marketing Influence B2B Decision Makers?

If you’re like most b2b marketers, you’ve probably asked yourself, “is blog marketing really the best way to reach and influence b2b decision makers”? The objective of business blogging isn’t to reach people with a certain title; rather, it’s to help business people find solutions to business problems. Blogging for your business absolutely has the…

b2b content marketing trends

Top 3 B2B Content Marketing Trends for 2017

What are you doing to anticipate how your business-to-business (b2b) marketing strategy will change in the upcoming year? It’s time, once again, to revisit and revise that old content marketing strategy! As always, one of the first steps you’ll probably take is conducting research and observing the content marketing trends for 2017. Here’s the challenge:…

micro-moments

How Micro-Moments Have Transformed Content Marketing

For years, content marketing has been based upon the principle of creating content that targets personas throughout different stages of the buying process. However, micro-moments have changed the way we think about content. Creating buyer personas is still important; however, the problem is that personas are largely comprised of demographic information, which has its limitations.…

seo content marketing

The Biggest SEO Mistake EVER – And How to Avoid It

Search engine optimization (SEO) is not about building a website, running pay-per-click campaigns, or having a smart back-link strategy. Those components are necessary; however, the majority of your ranking is based on your ability to consistently publish fresh and relevant content. SEO is about developing, implementing, and maintaining an integrated content marketing strategy for your entire…