marketing strategy engage existing customers

9 Reasons Why You Need A Marketing Strategy To Engage Existing Customers

It’s all about existing customer relationships – nothing else matters after an initial sale has been made. This is especially true in a business-to-business (b2b) sale. The problem is that most organizations rely solely on people to foster customer relationships: salespeople, account managers, customer success teams, creative teams, operations teams, accounting teams, etc. There are several…