b2b content marketing trends

Top 3 B2B Content Marketing Trends for 2017

What are you doing to anticipate how your business-to-business (b2b) marketing strategy will change in the upcoming year? It’s time, once again, to revisit and revise that old content marketing strategy! As always, one of the first steps you’ll probably take is conducting research and observing the content marketing trends for 2017. Here’s the challenge:…

micro-moments

How Micro-Moments Have Transformed Content Marketing

For years, content marketing has been based upon the principle of creating content that targets personas throughout different stages of the buying process. However, micro-moments have changed the way we think about content. Creating buyer personas is still important; however, the problem is that personas are largely comprised of demographic information, which has its limitations.…