google analytics dashboard

How to Create a Custom Google Analytics Dashboard

Creating a Google Analytics dashboard can be a powerful way to learn more about your website visitors—if you are familiar with the platform and understand how it works. Even then, with hundreds (possibly thousands) of standard metrics available, this can be a tricky proposition. Fortunately, Google Analytics (GA) has integrated a custom dashboard feature that…

seo content marketing

SEO Content Marketing vs. Content Creation

Are you creating blog content that isn’t optimized for search engines? That’s a costly mistake. There’s no question about it: Content creation and search engine optimization (SEO) should go hand-in-hand. Keep reading to learn more about SEO content marketing and why it has become such an important strategy for marketers to understand. What is SEO…

content marketing strategies

3 Content Marketing Strategies for Better Business Blogging

When people hear the words “content marketing” the term “blogging” often comes to mind; however, there is a lot more to content marketing than simply publishing blog posts. It’s important that business blogging efforts are supported through the development of content marketing strategies that drive customer engagement. Business Blogging Does Not Equal Content Marketing Blogging is part…

site structure

How To Create A Site Structure That Increases Blog Traffic

Site structure is often times ignored when publishing a business blog and that’s a huge mistake. There are several reasons why blog posts don’t rank in search engines; however, none of those reasons matter until you’ve evaluated and optimized your site structure. The typical blog is full of content that is never read because it resides…

what are the best b2b content distribution channels

Q&A: What are the Best B2B Content Distribution Channels?

Picture this: you’ve created content for your business blog and its perfect! It positions you as thought-leader in your industry and it’s chock-full of helpful, relevant information that your target audience can use to improve their lives immediately. But you’re still not sure how to expand your reach, or where your Nobel Prize-winning content should…

blog marketing

Does Blog Marketing Influence B2B Decision Makers?

If you’re like most b2b marketers, you’ve probably asked yourself, “is blog marketing really the best way to reach and influence b2b decision makers”? The objective of business blogging isn’t to reach people with a certain title; rather, it’s to help business people find solutions to business problems. Blogging for your business absolutely has the…

seo content marketing

The Biggest SEO Mistake EVER – And How to Avoid It

Search engine optimization (SEO) is not about building a website, running pay-per-click campaigns, or having a smart back-link strategy. Those components are necessary; however, the majority of your ranking is based on your ability to consistently publish fresh and relevant content. SEO is about developing, implementing, and maintaining an integrated content marketing strategy for your entire…