Our Blog

Expand your brand with our content marketing blog! Read, follow, or subscribe to The Channel and receive the latest content strategy trends, best practices, and tips that you can use to grow your business starting today.


google analytics dashboard

How to Create a Custom Google Analytics Dashboard

Creating a Google Analytics dashboard can be a powerful way to learn more about your website visitors—if you are familiar with the platform and understand how it works. Even then, with hundreds (possibly thousands) of standard metrics available, this can be a tricky proposition. Fortunately, Google Analytics (GA) has integrated…

Read more
seo content marketing

SEO Content Marketing vs. Content Creation

Are you creating blog content that isn’t optimized for search engines? That’s a costly mistake. There’s no question about it: Content creation and search engine optimization (SEO) should go hand-in-hand. Keep reading to learn more about SEO content marketing and why it has become such an important strategy for marketers…

Read more