Content Marketing Strategy

Developing a content marketing strategy is about helping your prospects and customers discover solutions to problems. It’s about providing relevant, valuable content that engages your audience at just the right time. Whether you need to develop or re-visit your content marketing strategy, we’re here to help!

Ask Yourself …

  • How well are your competitors communicating with your audience?
  • Where is your written (documented) content marketing strategy?
  • Who are you trying to reach? When and where will you reach them?
  • When did you last conduct research to understand your target audience?
  • Why does your target audience want to hear from your organization?
  • What is your mission for your content marketing strategy? What is your desired objective?

Only 38% of B2B marketers say they are effective at content marketing.

Content Marketing Institute

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. ±±

Only 35% of B2B marketers have a documented content marketing strategy.

Content Marketing Institute

REQUEST CONSULTATION

A 30-minute consultation to answer each other’s questions and determine if we should take next steps.

Let Our Team Help

Our team of experienced content marketing professionals will create a winning content strategy that drives profitable customer action. Together, we’ll organize and create what you need to succeed, including:

  • Industry and competitor analysis
  • Written (documented) content marketing strategy
  • Target audience profiles that include buyer personas
  • Behavioral research to identify purchase intent
  • Editorial calendar with “map” to content marketing
  • Content marketing missions statement including goals, objectives, and desired outcomes
  • Quarterly content marketing consultations to benchmark and update your strategy
  • Six-months FREE access to our industry leading marketing software

Develop or improve your content strategy with an outside perspective from 8020 Digital. If you don’t need help creating or distributing content, well … that’s a-okay. You own everything we create and the strategy is yours to keep!

±Content Marketing Institute, What Effective B2B Content Marketing Looks Like [New Research]

±±Content Marketing Institute, What is Content Marketing?