seo content marketing

SEO Content Marketing vs. Content Creation

Are you creating blog content that isn’t optimized for search engines? That’s a costly mistake. There’s no question about it: Content creation and search engine optimization (SEO) should go hand-in-hand. Keep reading to learn more about SEO content marketing and why it has become such an important strategy for marketers to understand. What is SEO…

what is digital marketing

Q&A: What Is Digital Marketing Really All About?

Digital marketing has always been difficult to define because it’s constantly being reinvented based on social and technological trends. For instance, if we traveled back to the 1990’s, most business professionals would describe digital marketing using words like “floppy disk” or “multi-media”. In the early 2000’s, the conversation was about how to make digital and…

content strategy

Content Strategy vs. Content Marketing: What’s the Difference?

Do you really understand your content strategy? Many businesses focus too much on content creation without first having a solid and distinct understanding of what makes for a successful content marketing strategy. However, content marketing is all about successfully defining, implementing, and executing a content strategy. And, while just about anyone can create content, without a strategy…

b2b content marketing trends

Top 3 B2B Content Marketing Trends for 2017

What are you doing to anticipate how your business-to-business (b2b) marketing strategy will change in the upcoming year? It’s time, once again, to revisit and revise that old content marketing strategy! As always, one of the first steps you’ll probably take is conducting research and observing the content marketing trends for 2017. Here’s the challenge:…

micro-moments

How Micro-Moments Have Transformed Content Marketing

For years, content marketing has been based upon the principle of creating content that targets personas throughout different stages of the buying process. However, micro-moments have changed the way we think about content. Creating buyer personas is still important; however, the problem is that personas are largely comprised of demographic information, which has its limitations.…

seo content marketing

The Biggest SEO Mistake EVER – And How to Avoid It

Search engine optimization (SEO) is not about building a website, running pay-per-click campaigns, or having a smart back-link strategy. Those components are necessary; however, the majority of your ranking is based on your ability to consistently publish fresh and relevant content. SEO is about developing, implementing, and maintaining an integrated content marketing strategy for your entire…