google analytics dashboard

How to Create a Custom Google Analytics Dashboard

Creating a Google Analytics dashboard can be a powerful way to learn more about your website visitors—if you are familiar with the platform and understand how it works. Even then, with hundreds (possibly thousands) of standard metrics available, this can be a tricky proposition. Fortunately, Google Analytics (GA) has integrated a custom dashboard feature that…

b2b content marketing trends

Top 3 B2B Content Marketing Trends for 2017

What are you doing to anticipate how your business-to-business (b2b) marketing strategy will change in the upcoming year? It’s time, once again, to revisit and revise that old content marketing strategy! As always, one of the first steps you’ll probably take is conducting research and observing the content marketing trends for 2017. Here’s the challenge:…

marketing strategy engage existing customers

9 Reasons Why You Need A Marketing Strategy To Engage Existing Customers

It’s all about existing customer relationships – nothing else matters after an initial sale has been made. This is especially true in a business-to-business (b2b) sale. The problem is that most organizations rely solely on people to foster customer relationships: salespeople, account managers, customer success teams, creative teams, operations teams, accounting teams, etc. There are several…

smart way

The Smart Way to Market!

Welcome to our brand new website – and a brand new way to think about your marketing! We spent a lot of time thinking about what type of marketing agency to start. And, we even drank a little whiskey. After much deliberation and a swig of liquid inspiration 8020 Digital Marketing was born in late…