seo content marketing

SEO Content Marketing vs. Content Creation

Are you creating blog content that isn’t optimized for search engines? That’s a costly mistake. There’s no question about it: Content creation and search engine optimization (SEO) should go hand-in-hand. Keep reading to learn more about SEO content marketing and why it has become such an important strategy for marketers to understand. What is SEO…

content marketing strategies

3 Content Marketing Strategies for Better Business Blogging

When people hear the words “content marketing” the term “blogging” often comes to mind; however, there is a lot more to content marketing than simply publishing blog posts. It’s important that business blogging efforts are supported through the development of content marketing strategies that drive customer engagement. Business Blogging Does Not Equal Content Marketing Blogging is part…

what is digital marketing

Q&A: What Is Digital Marketing Really All About?

Digital marketing has always been difficult to define because it’s constantly being reinvented based on social and technological trends. For instance, if we traveled back to the 1990’s, most business professionals would describe digital marketing using words like “floppy disk” or “multi-media”. In the early 2000’s, the conversation was about how to make digital and…

what are the best b2b content distribution channels

Q&A: What are the Best B2B Content Distribution Channels?

Picture this: you’ve created content for your business blog and its perfect! It positions you as thought-leader in your industry and it’s chock-full of helpful, relevant information that your target audience can use to improve their lives immediately. But you’re still not sure how to expand your reach, or where your Nobel Prize-winning content should…

b2b content marketing trends

Top 3 B2B Content Marketing Trends for 2017

What are you doing to anticipate how your business-to-business (b2b) marketing strategy will change in the upcoming year? It’s time, once again, to revisit and revise that old content marketing strategy! As always, one of the first steps you’ll probably take is conducting research and observing the content marketing trends for 2017. Here’s the challenge:…