content marketing strategies

3 Content Marketing Strategies for Better Business Blogging

When people hear the words “content marketing” the term “blogging” often comes to mind; however, there is a lot more to content marketing than simply publishing blog posts. It’s important that business blogging efforts are supported through the development of content marketing strategies that drive customer engagement. Business Blogging Does Not Equal Content Marketing Blogging is part…

blog marketing

Does Blog Marketing Influence B2B Decision Makers?

If you’re like most b2b marketers, you’ve probably asked yourself, “is blog marketing really the best way to reach and influence b2b decision makers”? The objective of business blogging isn’t to reach people with a certain title; rather, it’s to help business people find solutions to business problems. Blogging for your business absolutely has the…