google analytics dashboard

How to Create a Custom Google Analytics Dashboard

Creating a Google Analytics dashboard can be a powerful way to learn more about your website visitors—if you are familiar with the platform and understand how it works. Even then, with hundreds (possibly thousands) of standard metrics available, this can be a tricky proposition. Fortunately, Google Analytics (GA) has integrated a custom dashboard feature that…

site structure

How To Create A Site Structure That Increases Blog Traffic

Site structure is often times ignored when publishing a business blog and that’s a huge mistake. There are several reasons why blog posts don’t rank in search engines; however, none of those reasons matter until you’ve evaluated and optimized your site structure. The typical blog is full of content that is never read because it resides…

what is digital marketing

Q&A: What Is Digital Marketing Really All About?

Digital marketing has always been difficult to define because it’s constantly being reinvented based on social and technological trends. For instance, if we traveled back to the 1990’s, most business professionals would describe digital marketing using words like “floppy disk” or “multi-media”. In the early 2000’s, the conversation was about how to make digital and…

b2b content marketing trends

Top 3 B2B Content Marketing Trends for 2017

What are you doing to anticipate how your business-to-business (b2b) marketing strategy will change in the upcoming year? It’s time, once again, to revisit and revise that old content marketing strategy! As always, one of the first steps you’ll probably take is conducting research and observing the content marketing trends for 2017. Here’s the challenge:…

smart way

The Smart Way to Market!

Welcome to our brand new website – and a brand new way to think about your marketing! We spent a lot of time thinking about what type of marketing agency to start. And, we even drank a little whiskey. After much deliberation and a swig of liquid inspiration 8020 Digital Marketing was born in late…