The reality is, content marketing is just a speck on the marketing map. To illustrate this point, consider the fact that there are at least 131 different ways to market your business – and content marketing is just one of those ways. Sifting through each marketing tactic is a challenge and can make it extremely difficult to prioritize marketing efforts. So, how important is content marketing? And how does it compare to all of the other different ways to market your business? Let’s have a look!
Compare the Different Ways to Market Your Business
Smart Insights is a community focused on “helping marketers and businesses get more from integrated digital marketing.” It’s members are advised to compare content marketing to any other tactic and consider the following points:
- Traditional marketing channels are terribly diluted. Our world consumes advertisements and brands at an incredibly rapid pace. Consumers are constantly wading in promotional messages every hour of the day. As a result, people begin to filter messages and tune-out promotions. In comparison, content marketing is one of the best ways to break through the constant barrage of promotional messages your audience receives. Why? People consume content voluntarily when they’re looking for ways to improve a specific circumstance. Unlike traditional marketing channels, content marketing is not an interruption, so there is often no reason for people to dismiss the message.
- Content marketing activities expand your brand’s mindshare without being promotional. According to Smart Insights, “content marketing has the capacity to resonate more powerfully with your customers because it’s carefully tailored to their needs and interests.” When executed correctly, content makes your business accessible and relevant which builds trust with your audience. It takes the impetus off selling a product. Instead, the focus is placed on helping people find business solutions to business challenges. People buy from people. And they buy from people they like, know, and trust.
- Companies that ignore content marketing will increasingly fall behind … this year, next year, and the year after that. We’re past the point of early adaptation. Content marketing is in its mature stages and that won’t be changing anytime soon. More and more businesses will realize the potential impact of content marketing so now is a great time to implement a consistent content marketing strategy.
Too Much Content … Is There Such A Thing?
If you think the internet is saturated with content now, just wait a year! The web will become more saturated with content; however, that has absolutely no bearing on its effectiveness as a marketing tactic. There is no such thing as information overload. That’s like saying fewer people will read books if the library adds more content to its shelves. We’re not talking about billboards or television commercials. It’s not likely that people will tune out content since we, as a society, will always have a need to satisfy our constant hunger for knowledge. Our population is outpacing the need for information so there will never be such a thing as information overload. That may sound bullish; however, it’s far more likely that people will change their preferences in how they consume content – both in terms of its format and channel.
Content marketing is an essential part of any marketer’s toolbox when it comes to creating trust, brand recognition, and audience engagement. We help our clients increase sales, customer retention, and referrals with targeted, engaging content marketing programs. Whether you already have a content marketing strategy that isn’t working or would like to build one from the ground up, we’re here to help! 8020 Digital Marketing is a professional content marketing agency with over 10 years of business blogging, content strategy, and content creation experience. Contact us to request a free consultation and evaluation of your content marketing activities!